After four spirited and thoughtful public meetings held between September and December, LHA’s Working Group On Renaming Lee Highway is closing in on its top choice for a new name.
At its December 2nd meeting, the Working Group identified 10 names still in the running: Dogwood, Ella Baker, Edward Morton, Green Way, James E. Browne, John Glenn, John M. Langston, Justice, Main Street, and Mildred & Richard Loving.
The Working Group will make its final choice at its December 9th meeting. The meeting will be held via Zoom from 6:30-8:30pm and will be open to the public. The first choice and four alternatives will then move to the Arlington County Board, which will decide which name to send to the Commonwealth Transportation Board (CTB) or the Virginia General Assembly for implementation.
When discussing the top 10 names, Wilma Jones, president of the John M. Langston Citizens Association and a Working Group member, explained, “having three names in the top 10 [Langston, Browne, and Morton] that are important to the community I live in [Hall’s Hill] makes me proud.”
Lynn Coates, a member of the Working Group, noted the significance of these names to the community, saying “I feel resonance with them.” She mentioned Ella Baker and “the importance of the vote, and the work she did.” Baker was a Black civil rights and human rights activist who promoted grassroots organizing.
In explaining his preference for the name Mildred and Richard Loving,Benjamin Keeney, the vice president of the North Highlands Citizens Association and a Working Group member, explained that he and his wife “could not be legally married (in Virginia) if not for the Lovings." The Lovings were an interracial couple in Virginia whose 1967 Supreme Court case changed the law to allow interracial marriage.
Working Group member Sandi Chesrown noted that the name Main Street was strongly supported in the community polling and it “aligns with Plan Lee Highway and the recommendations of the Branding and Business Advisory Groups. It is timeless, easy to spell and remember, and provides a sense of place and prosperity.”
Ginger Brown, LHA’s Executive Director, supported the name John M. Langston and noted, “It ticks all the boxes” of a name with strong local connection and national contribution, is easy to remember and communicate, and can help brand the corridor. Langston served as Inspector General of Freedman’s Village and was the first Black person elected to Congress from Virginia.
“Enduring” names were mentioned by some. Mike Hogan, a resident along the corridor, said he “grew up near Democracy Boulevard [in Montgomery County. MD], and sees the same enduring quality in the name ‘Justice.’”
Branding was an important consideration for the group as well. “The new name for Lee Highway will be the new name not just for a major road, but for a major road that is home to many businesses” said Working Group member Maia Potok-Holmes. “We must consider marketing and branding when making our final decision - for the survival of our businesses and for how we want our community to be perceived.”
The Working Group’s efforts to engage with the Arlington community elicited 186 name suggestions over the past four months. That list was narrowed based on:
Arlington County Board member Katie Cristol praised the Working Group for “the extensive outreach [they] have done.” About 65 volunteers helped LHA implement the project.
The Working Group made a special effort to reach out to Lee Highway businesses to hear their perspectives. Annie Moyer, co-owner of Sun & Moon Yoga Studio and a member of the Working Group, noted, “As a small-business owner on Lee Highway, I see [this renaming work] as a great testament to operating with clarity, compassion and kindness.”
The push to improve Lee Highway began in 2013, when several neighborhoods along the corridor agreed to partner with Arlington County on revisioning and replanning. LHA began discussing changing the entire name—both Lee and Highway—in 2017 to be in accord with their guiding principles. “Neither ‘Lee’ nor ‘Highway’ reflects what we see as the future for this corridor,” said Brown.
LHA, in collaboration with the Alliance for Housing Solutions, is happy to announce that we have won a grant from Virginia Housing Development Authority to help develop a better understanding of missing middle housing, and how it could increase housing options under Plan Lee Highway.
Missing middle housing can include smaller units that are less costly and less maintenance for seniors, while also providing smaller and less costly units for families and workers, who work in Arlington but can not currently afford to live here.
The grant runs from September 2020 to September 2021. The grant is a collaboration with the Alliance for Housing Solutions to conduct outreach that will engage and educate the community.
The project will run collaboratively but separately from the County's Missing Middle study.
This holiday season, consider skipping the trip to the big brand name stores or online retailers. Instead, support your local economy and community by shopping at local Lee Highway businesses. To help shoppers find the best gifts, LHA has put together a Holiday Gift Guide featuring suggestions and specials from local stores and restaurants. Each week we will be sharing new gift ideas from businesses across the corridor, so keep your eyes peeled!
Holiday Gift Guide: Cherrydale Shopping Center
The Cherrydale Shopping Center is made up of countless businesses with their own unique and local flavor. For the art lovers in your life, consider prints or paintings from Studio 10 artists. Those looking for some relaxation might jump at the opportunity to practice virtually with Sun and Moon Yoga Studio. Snag stocking stuffers from Company Flowers or decorate your home with holiday decor from Cherrydale Hardware. Pick up some specially made holiday cards to tell those you can’t celebrate with this year that you’re still thinking of them. And so much more. To see our full gift guide, click here.
After nearly a year of preparation and work, Cafe Colline opened its doors this June, in the height of the COVID-19 pandemic. Amidst any and all challenges, this French Bistro has remained steadfast on its goal to bring French cuisine and elevated dining to the Lee Highway corridor.
LHA's Communications Manager spoke recently with prominent restauranteur Ian Hilton, one of Cafe Colline's owners, about all things French cuisine, COVID-19, opening a new business, and how the Lee Highway community can (safely) check out this new spot.
IH: Colline means "hilltop" in French. The location of the spot in Lee Heights made the choice of the name pretty easy. The layout of the space is (and was when the plan was Cassat's) typical of a bistro. Our strength is in French food concepts, so a French bistro was an easy choice.
MPH: What led you to open on Lee Highway?
IH: I live less than 1/2 mile away in the neighboring Donaldson Run neighborhood and had always wanted to open a restaurant that would cater to my friends and neighbors.
MPH: In that same vein, how do you home to impact the Lee Highway corridor with the opening of the restaurant?
IH: I want to give people an elevated dining experience in Arlington that doesn't require a trip to Clarendon - where parking can be tricky and you're sharing space with more of a party scene.
to offer on premise dinner dining to customers Wednesday through Sunday beginning at 5pm and brunch starting at 12pm Friday, Saturday, and Sunday. We spent a great deal of time refinishing the beautiful bar and reimagining the space, and we're thrilled that the community can now experience that first hand.
MPH: Moving beyond COVID-19, what is your vision for the future of Cafe Colline?
IH: As restrictions are lifted and the public becomes more comfortable with dining on premise, we see Cafe Colline becoming a go to spot for the surrounding area. Having such a long ramp to a return to "normalcy" is helping us fine tune the product and our approach to causal, yet elevated service.
MPH: What is the best way that the community can support the business?
The prior is a hearty bucatini cooked al dente and tossed with a French pesto called pistol. The Loup del Mer is a sea bass presented with a delicious fennel puree and a rich caper-laced butter noisette. It's easily our top seller. Top it off with Chef Brendan's decadent Pot de Creme and you'll be a happy camper. You can also never go wrong with our rotating Plat du Jour.
MPH: That all sounds delicious - I'll have to check it out for myself! Thanks so much for chatting Ian, and wishing you all the best.
IH: Thanks so much Maia, and it was a pleasure.
more about the work the local farm does, what customers can expect when signing up for CSA, and why growing and consuming fresh and nutritious crops is important.
Maia Potok-Holmes: Ryan, thank you so much for chatting with me today!
Ryan Pierce: Sure, of course!
MPH: So, I’ll just jump right in. Fresh Impact Farms is such a unique and interesting business. Can you speak a bit about the impetus of the business and how you got started?
RP: Before starting the business, I had come across what’s called indoor controlled environment agriculture. There are many benefits of this type of agriculture, including reduced travel time (from farms to consumers) and significantly reduced water usage. I loved the idea that this not only lowers the carbon footprint, but allows farmers to control how crops grow and play around with flavors – which creates the most optimal product. I also recognized that Arlington has become one of the fastest growing restaurant markets in the country over the last ten years. There was a clear opportunity to grow crops that chefs in the area were having flown in overnight. So, we started out with a small pilot system to try and gage interest, and that moved relatively quickly. It came to the point where the pilot system couldn’t provide what we needed so we had to build out a much larger space to be able to better serve these restaurants – some of the best restaurants in the city.
MPH: And you use what’s called hydroponic technology, correct? What exactly is that and what are the benefits?
the soil and into the water table in the ground, and it doesn’t evaporate off of the surface of the soil. Our farm uses less water per year than the average US household to grow hundreds and hundreds of pounds of crops.
MPH: That's awesome. And, I know Fresh Impact Farms is housed indoors. In addition to hydroponic technology, how do you grow the crops, especially without sunlight? Is there a difference in how crops grow and taste indoors vs outdoors?
RP: A plant is a plant. It need to go through photosynthesis to produce vegetative flowering and growth, so that process doesn’t really change. What we do change is how the plant gets the light. We have specially tuned LED lights that give the plants the proper spectrum that they need to be the best version of themselves. We also use the exact type and quantity of nutrients that the crops need which brings out more flavor. That’s what we really strive for: bringing out the most flavor in a plant while ensuring that it still has high levels of nutrition. And, of course, that it looks fantastic as well.
MPH: Pivoting a bit… when the pandemic hit and restaurants closed, your business was clearly impacted, but you switched things up and started selling directly to the community. Can you speak about what that was like and how you’ve had to adjust your business?
RP: We had had our best month ever in February and were on our way to another really good month in March as the pandemic started to hit. We started to see word that restaurants might shut down and over the course of the weekend of March 13, 100% of our customers had closed their doors. So, we lost 100% of our revenue source over the course of two days. That was obviously a huge punch to the gut especially when the business was hitting its stride and doing so well. We had to decide whether we should push pause on everything and hope for the best or see if we can try to sell directly to consumers and the community and we made a decision as a team to do the latter. We had never marketed to consumers though, and most of them didn’t even know we existed, because our whole business was geared towards chefs and restaurants. We had to figure out how to target a market that didn’t really have a need for our current crops - they’re rare crops that most home cooks don’t use. We realized it
lot of requests for salad greens, so we started growing more of that. We’ve been at it now for 5 months and we’re growing. While CSA is not at the point where it’s paying all our bills, it’s allowed us to stay afloat, for which we’re grateful. If we had not pivoted in this direction there’s no way we would’ve survived. But we still have quite a way to go. We’re still only at about 50% of our previous revenue. We’re just trying every day to find new ways to appeal to the consumer base and make sure they’re happy with what they’re getting.
MPH: How does CSA work? You have an upcoming deadline, right?
choose which crops they want because we grow to order. Once we know how many CSA customers we have of each level, everything is planned out based on that information. We seed based on what has to go out the door which helps us to reduce food waste and ensures we have the right quantity. Additionally, we’ve recently partnered with some other local producers. That helps us to support other local producers and allows our customers a more seamless way to get products that would be far more difficult (or impossible) to source on their own.
MPH: Now moving forward, post COVID, what does Fresh Impact Farms envision for the future? Are you planning to continue with CSA in addition to working with chefs and restaurants?
RP: Because we’ve received this support from the community, we don’t want to turn our backs on them once the restaurants reopen. We fully anticipate continuing with CSA and finding more ways to supply the consumer market. The eventual goal is to have the capacity to supply our restaurants and the community, so we’re currently trying to expand into the upstairs of where we are right now.
We love working with chefs, but we also love working with the community. Being their local farmers gives us an immense amount of fulfillment and pride in what we do.
MPH: What would you say is the best way for the Lee Highway and Arlington community to support Fresh Impact Farms?
MPH: What’s one of your favorite things you sell?
MPH: Sounds Delicious! So, as a local business owner paving the way during COVID-19, what do you view as the value of shopping local?
RP: #1 thing I’d say is the ability to support local jobs. The local economy and the vibrance of that economy really depends on the support of the local businesses. That’s probably what I view as the most important thing.
MPH: One final question. What is your favorite part of working a Fresh Impact Farms?
MPH: Well, that’s it for me Ryan. Thank you so much for chatting with me, and best of luck to you!
RP: Thanks so much Maia. It was a pleasure to speak with you.
“If I come to your shop, will there be anyone closer than six feet? Is everyone required to wear a mask?”
In recent months, that has become the first question asked of Company Flowers, rather than the usual “do you have any more of those lush pink roses with red tips that I love?”
Company Flowers’ unique floral designs are well known throughout the greater Washington market. “When COVID-19 struck, we lost more than a third of our business” explained manager John Nicholson. “No weekend home parties, no servicing caterers, no lobby flowers for smaller offices, none of the usual weddings, and several customers who enjoyed weekly flowers decided to move far out of town.” Fortunately, the business has been able to continue with a reduced staff, benefiting by its location relatively close to the DC bridges, and is looking forward to resuming growth of new business activity in the County.
The shop’s biggest drawback these days is the continued fear generated among customers about catching COVID-19. “Each day, at least two or three customers say they’ll come to our door but never venture inside” notes Nicholson. So long as that fear remains at high levels, he says, there’s no point to try to “drum up” corporate accounts from Arlington commerce because other businesses are confronting the same public fear.
of hand sanitizer upon entering. The Lee Highway business has lots to offer customers these days, from beautiful floral arrangements and greeting cards to classy reading glasses and quirky gifts for the special people in your life.
Company Flowers has been one of the stalwarts of the emerging Cherrydale commercial area. As other Arlington retail operations throughout the county have been shuttered by the COVID-19 crisis, the Cherrydale shops are growing from a local neighborhood shopping center into a broader Northern Virginia commercial enterprise. “Most everyone in Arlington and Falls Church knows about stores like Cherrydale Hardware,” Nicholson says; “Other Cherrydale shops are now becoming better known too!"
With the completion of a new, vibrant mural by local artist MasPaz comes the next stage in LHA’s recent Placemaking Project: designing a new outdoor space at Cowboy Café. The Café has partnered with LHA, Dominion Lighting, Potomac Paint, and Esoarc Architects to create a new design for the layout of the outdoor seating area, as well as the installation of new lighting and paint touch ups.
LHA’s Communications Manager chatted recently with Matthew Rowan, VP of Residential Lighting for Dominion Lighting and Beth Boggs, Design Manager from Potomac Paint and Design Centers about how they approach projects such as these, what they envision the final product to be, and how each business is faring during COVID-19.
Maia Potok-Holmes: Thank you so much for agreeing to chat with us about this project! We’re incredibly excited.
Mathew Rowan: It’s my pleasure, I'm excited about the project too.
Beth Boggs: My pleasure as well.
MPH: So, let’s jump into it. With a project as big as this one, there’s obviously a lot of preparation one needs to do. How do you each approach a project like this?
we'd look to add in secondary features with gentler, dimmer pools of light. And of course, all walkway areas would want to have sufficient ground lighting to prevent trips or stumbles. The end result is, when done correctly, the best example of that term used so often in lighting design: "layers of light."
BB: In terms of paint, we often start by holding a series of conversations with our clients. We listen to their vision and make suggestions based on the function of the space, the clients’ needs, and how they want to change the space.
MPH: Matt, what are some things a lighting designer might need to take into consideration when designing an outdoor space?
MR: Aside from waterproofing constraints, lighting outside spaces actually offer a great deal more flexibility than indoor environments. We have far more scale that we can leverage, and since there aren't necessarily opaque walls and ceilings, we can often take advantage of "borrowed" landscape and vistas to add to the illuminated experience. Along with abundant darkness at night, we can add far more drama by choosing what's brightly featured and what can recede into deep shadow.
MPH: Beth, what about paint? What are some common misconceptions people have about choosing paint for their space?
wood, counter-top fabrics, and definitely pictures so we can see the space or room. I also always suggest that clients buy premium paint and paint the recommended coats. Your paint colors will have depth and be truer to the color chip.
MPH: What do you envision for the final product of this project? How do you hope to make an impact?
MR: I think there's a definite goal of creating something that reflects the best of European and South American street cafe culture, with the funkiness and distinct character that makes the Cowboy Cafe such a great part of the Lee Highway neighborhood experience. If we do our job right, we'll be able to make something that, while completely new, will also feel natural and like it's been a part of Cowboy Cafe for years and years. My favorite part of a project like this is that we can make a great impact in our own neighborhood. Being able to support a partner on Lee Highway is amazing, and anything we can do to help elevate the look and feel of the corridor will create a great experience for our neighbors and friends.
BB: Agreed! I love that we are improving our local area with color and art. Blank walls are now inspiring! MPH: As exciting as this project is, it was, of course, triggered by the COVID-19 shutdown. How are both of your businesses faring during this time?
MR: We've been doing the best that we can - during the full quarantine, we were working with our customers virtually by leveraging Zoom, phone calls, and facetime. It's hard to substitute for the in-person experience of working together, particularly when you're working on something as experience-based as lighting. Now that we have our showrooms open on an appointment-only basis, we're able to have our customers back in to see, feel, and experience lighting and fixtures so that we can more easily speak to our goals and understanding of what we can actually achieve.
MPH: How might the greater Arlington community be able to support you both? Why is shopping local so important?
whenever it's time for them or their friends to rethink their lighting, they think of us.
BB: Potomac Paint offers a wide variety of design services and products - everything from reupholstery fabrics, wallpaper and window treatments to paint chips and in store or in home design consultations. We love and appreciate the support of our community. Keep it local and we will all be strong together!
MPH: Thank you both again, so much, for agreeing to chat about all this. We’re so excited about the next steps in the project and to be working alongside Lee Highway businesses to create something special! Best of luck to the both of you.
supported by his parents, MasPaz attended George Mason with the intention to study art and photography, but as technology grew and become more easily attainable, he worried photography was a dying art and went into 3D modeling.
After graduation, MasPaz moved to New York City to work for a design firm, but soon realized that the sedentary office life was not for him. Inspired to create and meet people, he went on to work in a printing shop in the city, sell t-shirts on the street, worked for Nike as a t-shirt designer, and was hired by the MOMA to work on a set of graphic design installations. He even, at one point, ran a graffiti gallery, called 100B, in the city where he met and befriended “old school artists.” It was in New York that he began his relationship with graffiti art – a relationship that continues to impact his work today.
time in Brazil learning new techniques and styles, collaborating, and sharing techniques and ideas with fellow artists. He later traveled across South America, putting these new skills to work.
Upon returning home to the DMV in 2012, the name MasPazwas officially born. He was inspired by a stencil he used in South America that said MasPaz,which translates to More Peace. “I liked the meaning and message of the name” said the artist. He made a website, got a trademark, and started promoting his Instagram.
place for the community to gather. Parklets have continuous benefits to not only the community, but to the businesses nearby. By allowing for moments of delight, serenity and respite, parklets bring the community together while allowing adjacent businesses to reap increased profits.
Utilizing space that was previously designated as a parking area has become popular as local restaurants begin to open up - while, of course, complying with the COVID-19 physical distancing requirements. This change allows restaurants to welcome their customers back safely, while encouraging future benefits for the community and surrounding businesses.
As Governor Northam allowed for restaurants to begin opening their doors, Jim Barnes, co-owner of Cowboy Café, jumped on this new trend, turning the parking lot adjacent to the restaurant into outdoor seating for the many loyal Cowboy Café customers returning. However, Barnes wanted to give his faithful customers something more than just tables in a parking lot. Inspired by the incredible diversity of Miami’s Wynwood murals, Jim, with the Lee Highway Alliance Placemaking Salon, implemented a mural by MasPaz for the parking lot wall, added dynamic lighting by Dominion Lighting, and installed other amenities such as plants and screening from the road.
Stop by Cowboy Café in the coming weeks to see how a little creativity can turn a parking lot into something so much more.
Arts’ Instagram, Facebook or Twitter pages. Arlington artists Sushmita Mazumdar (Buckingham), David Amoroso (Douglas Park), Maribeth Egan (Ballston/Virginia Square), Kate Fleming (Maywood) and MasPaz (Arlington Ridge) then each selected a word, turned it into art, and shared it back.
Seeing the artists’ expression of our words allows us to ponder our shared experience while navigating the unknown territory of this pandemic. The finished Words to Artworks are posted here.
The mural represents the important role we all play in building community. It depicts a community member holding the neighborhood in her hands, patiently awaiting the peace dove to arrive. MasPaz is a muralist, art educator and conservationist who lives in Arlington Ridge.
Words to Art is a program of Arlington Cultural Affairs, a division of Arlington Economic Development, which delivers public activities as Arlington Arts. Arlington Arts worked together with Lee Highway Alliance to install the mural this summer.